Brand is your story. Design is the storyteller.
It only takes 7 seconds for a consumer to form an impression of your brand. Your logo needs to look professional and quickly and effortlessly tell what your brand is about and who you do business with. If your logo doesn't appeal to your target market, then what's the point?
Having consistent brand representation can bring in a lot more revenue than you might think, especially when it comes to returning customers or clients (who are 5x more likely to buy from you!). The better your logo tells your story, the more consumers will get to know you and want to invest in your brand. The more customers you have, the more money you make. It’s that simple!
Having a good logo is crucial. It only takes 7 seconds for a consumer to form an impression of your brand. Your logo needs to look professional and quickly and effortlessly tell what your brand is about and who you do business with.
If your logo doesn't appeal to your target market, then what's the point?
Establishing a professional branding and marketing strategy is one of the most important initial steps you can take to ensure a successful launch, foster client loyalty, drive traffic to your website, and increase revenue when starting a business.
But what if design isn’t part of your wheelhouse?
You may be hesitant to invest money in your branding, especially at first. It can be tempting to want to find a cheap means for producing your logo. We all want to save where we can but, remember, you get what you pay for, especially when it comes to having your logo designed. You’ve invested time and energy into your business. Demonstrate your value to potential clients through a memorable mark! What sets you apart from your competition? Tell your story.
There are thousands upon thousands of logos in existence today. Just because someone has hundreds of completed jobs on Fiverr doesn’t mean that their work is good enough for your business. You don’t want to go through all the work and cost of creating something you thought was original, just to find out it’s a stock graphic, or something so similar to your competitor’s branding that yours gets mistaken for theirs. A logo should not literally describe what the business does but instead, identify the business in a meaningful and recognizable way.
Template packs, clipart, and pre-made or stolen work make up the bulk of Fiverr logos; none of which is mentioned by Fiverr or its sellers.
When you hire a professional branding and logo designer, you are working with someone who already knows a great deal about the types of logo design that exist today. The professionals know what worked, they know what didn’t, and most of all, they know why.
What to look for in a brand design package
Be sure to pay careful attention to what you are paying for, and make sure that everything is negotiated up-front and in-writing. You want to be sure the price includes all the file types and sizes you need.
Did you know that colors on a screen can produce completely different shades in print? Or what size ppi your website images should be to ensure quick loading on your site?
A professional designer will help guide you through everything you need to know about what types of files you need and how to use them properly. They take the time to get to know you and your business, your competitors, and your target market. They are highly dedicated to your branding success and can help you visualize your story and tell it effortlessly to your audience.
And ultimately, that’s what you want your logo to do: to uniquely and memorably tell your business’s story.
If we fail to adapt, we fail to move forward.
Think of how much your business has changed this last year. Is your marketing strategy fully transitioned to a digital first world? I can help you establish a web presence that streamlines your processes and increases revenue. Book a consultation with me to plan a digital strategy.